Global Retailers and Competitive Customer Value
نویسندگان
چکیده
منابع مشابه
Customer Value-based Management: Competitive Implications
Many rms today quantify the value of individual customers and serve them di¤erentially; providing better priviliges, discounts or other inducements to high value customers. We refer to this practice as Customer Value-based Management (CVM). Previous research in this area and popular press recommend numerous prescriptions that are research-based and intuitively sound. However, rms that have ad...
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ژورنال
عنوان ژورنال: Symphonya. Emerging Issues in Management
سال: 2005
ISSN: 1593-0319
DOI: 10.4468/2005.2.07riboldazzi